Reason No. 3. Professional images will get you noticed on social media.
Welcome to the third article in my series on why architects need to hire architectural photographers. Professional images will get you noticed on social media.
I’d have written, poor images can make you look a bad choice on social media. Since poor images also get you noticed on social media but often for the wrong reasons. A simple selfie in appropriate PPE with the guys on site, is as useful on social media as an image of a completed building. Clients aren’t buying the construction process and would probably consider such images, evidence you’re an affable person. Wonky, poorly lit, badly composed and out of focus images of completed buildings make you look unprofessional wherever they’re posted.
A Recent Look on Houzz
The EntreArchitect authors state “Houzz even requires professional-quality photos”. Houzz is all about residential architecture, so let’s focus on that. An architect designed home or extension is your client’s largest investment, it impacts their daily lives for many years. Choosing the right architect is a highly critical investment decision.
The statement about Houzz insisting on professional imagery may have been accurate at the time it was published. I found a huge variation in the quality of images on Houzz. Rather bizarrely, several photographer accounts on Houzz didn’t have a single image. Since my work is mostly commercial, institutional, leisure and industrial buildings I don’t have a Houzz account.
Not so long ago I watched a qualified architect on UK national television define architecture as “the arrangement of space and penetration of light”. Several images posted by architects on Houzz, failed that test by showing dark and dysfunctional spaces. Some interior spaces were photographed at a time of day when the direction of the sun made them dark. Many images showed dining tables with chairs so close to walls, they couldn’t possibly be sat on.
How an Architectural Photographer is the Solution
There’s good reason why architectural photographers are not inexpensive and have a much lower output than other photographers. We take the time to rearrange furniture to show the spaces functioning at their best. That could simply be a matter of taking away a dining table chair that’s wedged between dining table and wall. If we see a table has been carefully positioned under a ceiling hung light, we won’t move it elsewhere. We prefer to spend a whole day on site, whereas a real estate photographer may be there just one hour. That’s also to shoot each space and façade when best illuminated as the sun moves across the sky. We often also use dawn and dusk to show the building’s lighting at it’s best. It’s our business to show your spaces as both attractive and functional.
Clearly the number of projects your firm completes each year affects the frequency at which you can post professional images. Just a few sets of great images of completed projects can elevate you above your competition. Good architectural images will sell your services for many years, real estate images become obsolete once a property is sold. The simplest analogy is architectural images have a long shelf life and durability. Professional images will serve many years, as good architectural design serves your clients for many years,
Clients look in all sorts of places to find architects, presenting great images will make them view you positively. Nobody wants a cheap architect to design a building that doesn’t work. Images on social media and elsewhere are what your prospects have to form an opinion whether to engage with you.